When asked by The Specter Partnership to produce some Customer Testimonial Videos we therefore decided to follow a completely different approach, utilising the power of social media and online video. Today the number of videos appearing on YouTube that have been filmed by amateurs on their mobile phones and laptops is on the increase. Combine this with very simple editing and you have a video that by it’s very nature appears real.
What follows are several examples of customer testimonial videos, based upon real reviews received from clients, but filmed in a very simplistic fashion using actors. The combination of a real-life story, simple production and a talented actor all work together to produce a convincing customer testimonial.