Azura International & Azura Productions
We were contacted over a year ago by Michael Sales at Azura International, publishers of Air Cargo Weekly, to discuss the production of films based around the Air Freight Industry.
Having worked with another production company previously they had been disappointed with the quality of the final video and wanted someone to produce a high end product.
- To begin with we took the original video (which was 30minutes long) and made a shorter, punchier, 5 minute version which could be used as a demonstration tool to potential clients.
- We then filmed a testimonial video with Oliver Evans, the former chairman of ‘The International Air Cargo Association’ (TIACA) – explaining the importance of education within the Air Freight Industry.
- Next we built a website for ‘Azura Productions‘, a new video production arm of Azura International. This would then be used to generate interest in video production as a means of educating and promoting people and businesses within the industry.
- With these tools in place, Azura then obtained it’s first commission to work with Brussels Airport and Finnair Cargo, producing a film to explain the importance of temperature-sensitive Pharmaceutical transportation and developments made in the ‘Cool Chain’.
Working jointly with all three companies and filming in Brussels and Finland we produced an educational film explaining the steps taken by Brussels and Finnair to improve the transportation network. The film was very much focused on ‘Education’ as opposed to ‘Promotion’ with the desire that people would watch and share the film with others.
The resulting film was a great success, both in terms of the final product and the working relationships between all parties involved.
We are now working with Azura Productions to further develop their video production service and establish them as the leading video production company in the Air Freight Industry.