Absolutely Karting Bristol - Promotional Video
We were approached to make a promotional video for Absolutely Karting Bristol by Oliver Richards at Big Cat Group.
They were looking for a video that could be used to increase awareness of the new Absolutely Karting Go-Karting centre in Bristol, comprising a 60 second promotional video for the website and a short social media video to post on their Facebook page and use in Facebook ads.
Having done lots of research into different videos it became clear that we need to approach this in a different way. The majority of videos online were simply footage of karts racing around tracks at great speed combined with a ‘banging tune’. We simply felt that this approach was not enough and that we needed to incorporate a narrative that helped to share the emotion of karting. We were also aware that most karting videos are filmed using Go-Pro cameras, which although providing live action do not convey the true speed of the go-karts (if you’ve ever filmed yourself karting and played back the footage afterwards you’ll know exactly what we mean… it looks like a Sunday stroll!)
We therefore stripped the body panels off a kart and set about designing and building a set of brackets to mount a video camera directly onto the chassis of the gokart. Having built the brackets and tested the footage, we then spent a day filming at Absolutely Karting with a number of volunteers: some regular racers and some with no experience at all.
Enthusiastic, attentive and professional. New Vision Media did a fantastic job on our clients project!
Oliver Richards, Big Cat Agency
We were absolutely delighted with the final video Jamie and the team at New Vision Media produced for us. Jamie brought fantastic energy and creativity to the day, barely pausing to ensure he had every shot needed to meet the brief which they absolutely smashed. It is clear to see how much thought and care goes into each of their projects, going above and beyond as demonstrated by Jamie’s design and development of specialist kit to capture specific shots for our project. I would highly recommend them.
Greg Sinclair, Absolutely Karting Bristol