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A Formulating Chemist Review Of Durable Matt Paint, a brand new product by Glidden Trade that provides increased levels of durability.

Video Transcript

Giving a good finish at a great price is a challenge faced by every decorator on a daily basis.
To help, the latest addition to the Glidden Trade range is Durable Matt, a new product that’s designed to give a hardwearing finish but without the premium price tag.
Steve Earl, Formulating Chemist at AkzoNobel, explains how the new product will support decorators in achieving a durable finish.
While having a low price point, Glidden Trade Durable Matt has been designed and tested to give a finish that lasts.
The coating has undergone rigorous testing to ensure it provides customers with a good level of durability at an affordable price.
If you’d like to try Durable Matt, Glidden Trade is giving away a free sample to the first 100 people to register on its website. Just go to for further details. The offer is valid from October 1st to November 1st and you can also look out for future competitions and prizes at

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