If a picture is worth a thousand words, how much is a video worth? 1.8 million words. That is according to Dr. James McQuivey of Forrester Research. This means that there is no better way to spread your brand’s message than through video. However, it also means that time needs to be spent considering what 1.8 millions words you want to express, and how best to express them.
Personalise your Identity
Video is a great tool for expressing the identity of your company. Back in the day, to reach a large audience you had to buy airtime on TV or inches in a newspaper. Today, the internet makes it possible to connect anyone to anyone across the globe. You no longer need to compete with the giant market leaders, so don’t try to. Instead our focus is always to ask the question: Who are you? Are you a big company, a small company, an independent, homespun, authentic, vintage company. Whatever you are, and whatever your company is – let’s embrace that. Let’s build it into your identity and let’s make sure that all of our 1.8 million words tell that story.
Find your Target Audience
There are over one billion users on YouTube. In a pool this large, the question then becomes how to target the useful users. Useful users are those that may be interested in your brand and your services. These are your potential customers and they need to be targeted. With no targeting, your video will go out into the ether, onto YouTube along with 300 hours uploaded every minute, having very little chance of finding your audience. Before making your video, let’s talk about these simple questions:
- Who is your target audience?
- How can we get your message to them?
With the answers to these two questions we can develop a concept for your video and a strategy for getting it in front of your useful users.
It’s quite simple: there is no point producing a great video if no one watches it. Let us ensure that this doesn’t happen.
We make it our business to understand everything that goes on in the world of video. New stats and new insights about video are constantly appearing every day. That is because there is a kind of new frontier with video production. As the internet integrates itself into more and more parts of the world, Facebook, Youtube, Google, Twitter and all the internet powerhouses are promoting video as the best and most efficient way to communicate.
People just love to watch videos. They will spend more time on your site; they will trust you more; they will remember your message; and they will buy more of your products – if you have a video on your website.
Simply put: there is absolutely no better way to spread a message right now. If you’ve got an idea, or a message that needs to get out, let’s use video marketing to do it.
With the increased popularity of social media sites like Facebook and Twitter – the ability to communicate with your clients has changed drastically. We’ve experienced a huge increase in the number of marketing videos we create for clients, which are then uploaded to YouTube and shared across all platforms.
Why Use Video Marketing?
Video Marketing has quickly become one of the most effective ways to communicate with your customer base. A promotional video uploaded to Facebook & YouTube and embedded into your website can
- Improve User Engagement
- Increase your Brand Awareness
- Help improved your Search Engine Optimisation
Our Video Marketing Services can also be employed to get your Marketing Video noticed.